Did you know that in your adwords account you can make your ad match the exact phrase the user types in? Sounds great, huh? Unfortunatly I though it would be an amazing way to get more signups. When you display your ad with the exact same phrase they typed in it also displays your ad in bold. The problem is people click on the ad who have no intention of buying any of what you offer. They click it because it is bold, and just used to seeing good results in bold.

If you have some kind of crazy niche that could profit from this here is how you do it:

• Log into your Adwords account.
• Go to your campaign stats and view your Ads.
• Create a new ‘text ad’.
• In the first line of your text ad type {KeyWord:Your Alternative Text Goes Here}
• The ‘Your Alternative Text Goes Here’ part can say whatever you like. This is an alernate keyword/keyphrase that will show if the persons search terms are longer than 25 characters.
• Now fill out the rest of the ad how you normally would.
• Save your ad and wait a few minutes until your campaign has updated with the new ad.

A bit of a warning though: this drained my daily budget in about 1 hour, with absolutly no conversions.